At the moment the momentum is with Facebook and Twitter. Billions are being spent on developing social media. Goldman Sachs have even splashed out and bought a stake of less than 1% for $375 million.
Last night Simon English wrote an interesting piece about Facebook, and by implication the real value of social media, in the London Evening Standard. I must admit that I'm less than keen than I was a year or so back to encourage clients to put too much store and money into developing social media platforms. But now I am not so sure.
Simon English picks up the point very nicely when writing of Facebook
a petition on the website to Save the Children of Africa that has been running for several years has attracted 1.7 million friends. Amount raised? Erm, $12,000.
Certainly food for thought. Businesses must focus on good customer service, good causes need to concentrate on building a solid donor base and churches must live the gospel. If just one in ten of the people landing on my church website through Facebook came to worship with us we would now be three times as big!
Social media and the internet may get the clicks but it actually means very little until people put their hands in their pockets or take a walk to worship.
Out of contact for a couple of days so comments on blogger will be moderated![]()
Last night Simon English wrote an interesting piece about Facebook, and by implication the real value of social media, in the London Evening Standard. I must admit that I'm less than keen than I was a year or so back to encourage clients to put too much store and money into developing social media platforms. But now I am not so sure.
Simon English picks up the point very nicely when writing of Facebook
a petition on the website to Save the Children of Africa that has been running for several years has attracted 1.7 million friends. Amount raised? Erm, $12,000.
Certainly food for thought. Businesses must focus on good customer service, good causes need to concentrate on building a solid donor base and churches must live the gospel. If just one in ten of the people landing on my church website through Facebook came to worship with us we would now be three times as big!
Social media and the internet may get the clicks but it actually means very little until people put their hands in their pockets or take a walk to worship.
Out of contact for a couple of days so comments on blogger will be moderated
